You are not buying software. You are buying an outbound function you would otherwise have to build, staff and manage. Start with a fixed-price pilot, then a monthly plan when it is working.
Find out whether outbound can work for your business, without committing a year to the answer. No setup fee on top, no per-mailbox charges, no software to buy. If it does not work you will know at day 60, and it will have cost you the price of two weeks of an SDR.
Two weeks of setup and warm-up, then six weeks live, with a success metric agreed in writing before we start.
What you see during the pilot. Demo account; names and numbers are illustrative.
| Your options | Typical cost | What you actually get |
|---|---|---|
| Build it yourself | $140k+/yr | Salary, payroll taxes, management time, benefits, data, software, infrastructure and training. One person's capacity, after a three to four month ramp, and you still own every part of the system. |
| Hire an agency | $4–10k/mo | A human team, usually volume-led, often with limited transparency into what is being sent, to whom, and whether it is landing. |
| Buy AI SDR software | $200–500/mo | Cheap and fast, but you build the campaigns, you manage the data, your domain carries the risk, and you still need someone to run it. |
| Warmlane | From $2k/mo | The whole function run for you. We find the companies, find the reason to contact them now, write and send, protect deliverability, and route the replies. A named person owns the result. |
Your outbound function, without the headcount. That is the trade.
The $3,000 pilot is a fixed, all-in price: domains, deliverability, ideal customer profile (ICP) build, sequences and the full 60 days. Starting straight on a monthly plan without a pilot carries a one-off $2,000 setup for that same build work. Infrastructure is billed transparently at cost, roughly $50 to $400 a month depending on plan. Three-month initial term after the pilot, then rolling monthly. Prices in USD.
That number decides whether outbound makes sense for you, far more than our price does. If a new customer is worth $25,000 and Warmlane costs $4,000 a month, the question is not whether you can afford it. It is whether we can find the conversations.
We will not promise you a number of meetings, because we do not control your market's demand or your close rate. The honest version is this: the higher the value of your average customer, the more compelling outbound becomes.
One tightly-defined buyer segment. One list, one message angle, one sequence. Example: “demand-gen leaders at US consumer brands that exhibit at trade shows.” More audiences means more campaigns running in parallel.
Agents watch for reasons to reach out now. Hiring for relevant roles, funding and expansion news, public tenders and pitches, and the sharpest one of all, which companies are exhibiting at upcoming trade shows. Every message references the signal, which is what separates a message someone answers from one they delete.
All of the above running together across your segments, feeding one prioritized outreach queue.
A daily drafted touch-list of who to connect with and exactly what to say, matched to the email sequence. Your team sends from their own profiles. We never log into or automate your LinkedIn accounts.
Our deliverability bar. Before a campaign sends, we test-send to seed inboxes at the major providers and only go live when mail lands in the inbox rather than spam. If placement degrades mid-campaign, sending pauses until it is fixed.
A booked call with someone matching the agreed target profile, defined in writing at kickoff. No-shows do not count. It is how we measure the pilot, agreed before we start so there is never a debate about it at day 60.
No. We guarantee the process, the inbox placement and honest reporting, and we keep the pilot short and fixed-price so finding out costs you $3,000 rather than a year. We do not promise a number because we do not control your market's demand or your close rate. Anyone who does is selling volume.
It is the opposite of what fails at volume. We cap sending, lead with deliverability, and only send once a test email lands in the inbox.
No. Data, infrastructure and campaign tooling are all ours. There is nothing for you to buy, learn or log into, other than your dashboard if you want it.
We operate on a legitimate-interest basis, include an opt-out in every message and honor it immediately, and sign a data-processing agreement.
A short intake covering your targets, value proposition and proof, someone to sign off the messaging, and a 30-minute kickoff. After that it runs.
We review the numbers together at day 60 and decide. If it is working it rolls into a monthly plan, three months initially, then rolling.
A fixed $3,000, 60 days, and a success metric agreed in writing. We will show you the numbers either way.